Honey, SUCL
Honey, Show Up. Choose Love.
The First Chapter of Something Bigger
This wedding is more than a celebration. It is the beginning of a story we’ve been envisioning for years. Not only the story of our love, but the story of how love itself can be lived, nurtured, and chosen every single day.
That story is called Honey, SUCL.
Honey, Show Up, Choose Love.
Our Why
We believe in love. Not the effortless kind from fairytales, but the kind you consciously build together. The kind that takes work, patience, and the courage and devotion to choose each other again and again.
Honey, SUCL was born from that belief. It is our way of showing that the "happily ever after" is real, but it does not arrive with a magic wand. It happens because two people keep showing up for each other in joy and in hardship, in stillness and in storm.
Honey, SUCL is here to offer a different kind of fairytale. One rooted in truth, not illusion. One that says joy and challenge can sit side by side. One where love becomes more beautiful because it is real.
We want to remind anyone who dreams of love that it is possible. It may not look like Disney drew it, and you don’t have to wait to be chosen. You get to choose. And when you do, over and over, it changes everything.
Why Honey, SUCL? Why Honeysuckle?
We chose the honeysuckle vine because it reflects the kind of love we believe in. Love that is strong. Rooted. Enduring.
The honeysuckle is known for its sweetness, yes — but also for its resilience. Once it takes root, it holds on. It climbs. It connects. Its beauty comes not from how delicate it is, but from how firmly it grows.
That’s the foundation of this brand.
Honey, SUCL stands for Show Up, Choose Love. A living practice, not a highlight reel. We’re not here to sell perfection. We’re here to model real devotion. To create a space where stories, rituals, and relationships reveal what’s possible when love is chosen on purpose.
This is where play meets depth. Where intention meets action. And where the fairytale becomes real — not through fantasy, but through choice.
Help Us Launch!
We’re launching a brand.
Honey, SUCL is the start of something big that begins here, with our wedding, but will grow far beyond it.
This brand has been in motion behind the scenes for years. The wedding simply gave us the perfect way to bring it to life.
Honey, SUCL is a brand about love, not just romantic love, but the practice of showing up and choosing love in every part of life. In partnership, in friendship, in family, in community, in the way we build and lead and live.
This launch is just the beginning. Our vision is bold. We’re building something that will bloom into experiences, offerings, and content that help people live more connected, courageous, love-filled lives.
If you’re here now, you’re at the start of it with us and we invite you to help us launch by following us on IG.
Thank you for being part of the beginning.